Услуги
Ace Target – A consulting agency
with a taste for btl
with a taste for btl
Trade
marketing
Promotional activities through distribution networks (distributors, dealers, wholesalers and retailers, retail sales personnel)
- merchandising products
- providing quantitative and qualitative retail trade distribution
- programs to improve stock and additional clearances calculations
- training advisory sellers
- loyalty programs for resellers/retailers
- “mystery visitor” (evaluating the quality of work)
Consumer
marketing
Initiatives to encourage demand among end-users of goods and services
- sampling (samples issuing) and tastings for consumers
- on-trade and off-trade animations in retail outlets
- “a gift for your buying” programs
- creative competitions for customers
Event
marketing
Single event or complex set of festive events promoting the brand among customers
- outdoor concerts and film screenings
- clubbing and parties for clients and customers
- road shows (demo tours of Russia and CIS countries)
- setting up effective sponsoring activities
- setting up exhibition stands
Marketing
audit
Third party evaluation of the company’s marketing activities, including its distributors and agents
- description of the trade areas or channels (territory mapping)
- establishing and measuring the levels of commodities distribution
- sales staff quality assessment
- promo personnel quality assessment
- consumer product testing
Interactive
marketing
Promotion programs based on the use of innovative communications tools, including Internet and SMS-services
- Creation and development of promotional sites aimed at consumers
- Creation and development of sites dedicated to freelance staff
- SMS-games for consumers using codes on packaging
- Integrated program using sms-codes and sites on the Internet
