Event marketing

 

EVENT MARKETING ESSENTIALS

EVENT MARKETING - is a complex of measures aimed at promoting brands with vivid and memorable events: concerts, festivals, parties, presentations, etc. This is one of the most effective tools for creating and maintaining the image of the company or its products.

The main types of special events are : seminars, corporate receptions, parties, presentations, exhibitions; fashion shows; road shows; sporting events; city festivals, celebrations, aimed at different target audiences. Some elements of event marketing are usually used in promoting consumer goods. They often become the final step of a large-scale campaign to stimulate sales, or part of an integrated advertising campaign.

 

EVENT MARKETING OPPORTUNITIES

The end customer gets used gradually to the price of a branded product. Affluent buyers are not so much interested in material incentives as in anything that surprises them, draws and holds their attention, entertain them. “Blasé” customers are receptive to event marketing operations.

People living in big cities are pleased in taking part in special events promoted by a brand; they talk about the promotions to their family and friends. Such voluntary “notifications” have a much greater impact than conventional / standard advertising, and the consequences for the brand are simply optimal.

Event marketing has an extremely wide scope. This is the reason for a news PR-campaign and the building of a relationship between targeted groups (investors, customers, and partners. A special event is often the spectacular start or end of a large-scale advertising campaign.

Celebrations, parties and all sorts of special events are powerful tools to gain a deep emotional impact on consumers.

 

ACE TARGET EVENT MARKETING SERVICE OFFER

Ace Target specializes in organizing special events aimed at approaching the branded product or getting consumers. We distinguish three key components in a successful special event: a strong creative idea, the quality attributes available for the event - well thought-out activities with attention to detail and excellent organization.

Ace Target and our specialized partner company fun2B offer you design and carrying out of any type of promotional event, from the simplest to the most complex set of activities.

 

Outdoor concerts and film screenings The efficient way of working with active young audiences. Ace Target has experience in organizing large-scale outdoor events, such as the project "Klinskoye open party ". Today we offer you the integration of street activities with interactive and viral marketing, as well as the use of Bluetooth and sms.

 

Club parties.  An irreplaceable way of captivating wealthy active consumers of a new brand in the premium segment, the point being that everything is beautiful and fun. During the night, the brand has a lot of time and opportunities to build communication with the prospective buyers.

Ace Target offers sampling animations, creative tastings, entertaining contests for consumers. The agency has a database of promotional model hostesses and dynamic entertainers.

Road Shows.  Expensive, loud, nice – it is all about the road shows. They are particularly effective at bringing to market a line of products. Mobile “promo commandos” visit different cities in a given period of time, communicate with target audiences while showing the product. This is a quick means to get instant feedback and to tell consumers about the numerous and complex technical updates.

Road Shows are particularly effective for the promotion of technically sophisticated products and services. They creates a strong support image while bringing to market new brands of FMGC goods, in categories such as alcoholic beverages, premium food, cosmetics-counter products, make-up.

Learn more about road shows.

 

 

Corporate and dealer conferences.  A great way of reminding your clients about your company and presenting development updates. Conferences provides solutions for bringing goods into the market: creating an ”expert” company image and promoting sales. Conferences are places to make new business connections, or expand the boundaries of an existing partnership.

Ace Target offers a comprehensive conference organization : from site selection and booking hotels to accommodate guests to entertainment programs.

Ace Target offers you a variety of formats and sites for your conference event. The agency makes sure that your event is interesting and agreeable.

 

ORGANISATION OF SPONSORED EVENTS In country and town, there are undoubtedly some events of importance to many people. They may be : city day, celebration of national holidays, children’s parties, etc. These mass celebration and events are clearly focused on target audiences. During these events, people are more open to communication with the brand. The sponsors of such events get the exclusive right to communicate with their customers. There are many possibilities: placing printed advertising streamers on the premises, using the press, holding a special contest under the company sponsorship, leading staff member stage appearances, etc. By sponsoring an event, the company saves money and get the desired attention from the target audience. Ace Target specialists will select for you the right event in the right place and arrange the best-suited options for presenting your company during the event.

 

Setting up exhibition stands.Despite the rapid development of internet, in a BtoB segment, an exhibition stand remains a effective tool in sales and image building. Personal communication, the amount of time dedicated by the leading managers to meeting competitors face to face, the general atmosphere of professional communication: no website, as advanced as it can be, can replace them.

However, exhibition time mobilizes the whole communication capacity of the company. The point is to make sure that pesky “institutional flaws” do not spoil the common efforts. Therefore, if you do not trust your own creativity and self-sufficiency, let Ace Target do the job for you. We offer you an creative exhibition stands and show programs. Ace Target will gather all the necessary equipment and organize work according to your wishes. Our exhibition stands on a show will create a unique impression of your company.

A wide regional network allows Ace Target to offer you services for organizing your participation in remote regional exhibitions.

Read more about effective exhibition stands.

 

Unconventional events for brands This is the most complex but also the most exciting and effective format for event marketing. These kinds of events are difficult to classify. It is easier to explain with a few examples. How about Olympiad urban sports Olympiad under the auspices of a famous beer? Or large-scale city day in Brazil's biggest stadium ? Or else, a Santa Claus Parade in support of natural ice cream?

Custom events are a "raisins in a cake" type of creative promotion. Backed by viral marketing and attracting traditional media, non-standard events may well make the headlines. The most important thing is guessing the coming trends and ensuring quality implementation.

Ace Target’s events portfolio contains only a few large-scale events for brands. But each of them is worthy of your attention in terms of creative work as well as return on investment. If you have the desire, some time and money for your favorite brand, please contact us. Ace Target will gladly join in to work on an interesting project!

Learn about the project "the biggest sandwich in Russia"