Interactive marketing

 

INTERACTIVE MARKETING ESSENTIALS

Interactive marketing is a new line of work with end users, based upon innovative tools and approaches to the interaction between brand and customer.

Interactive marketing is also based on modern technology for mobile marketing, making good use of the numerous opportunities of Internet resources, sms-games, sms-chat, comtests and other related services.

 

INTERACTIVE MARKETING OPPORTUNITIES

• Selective exposure of consumers (taking into account their real interests and preferences)
• Identification of users by their place of residence
• Increasing the rates of consumer's repeated purchases of a given product and creativity dedicated to the brand
• Using viral marketing for a wide dissemination of information about a campaign
• Reducing the costs of distributing the advertising information to consumers

 

ACE TARGET INTERACTIVE MARKETING OFFER

The number of Internet users in Russia, especially in large cities, is truly growing at a frantic pace, which increases the potential audiences available to promotional exposure through this specific channel. Visiting a website, a person feels free to choose to a much greater extent than when watching TV-programs or reading the press: since the potential customer visits a given website on his/her own accord, he/she shows a positive attitude towards the information that it contains.

A good promotional website bring to photos and videos related to the promoted brand, offers exciting games in order to build a deeper relationship between consumer and brand. Promo-site with "secret" sections may be the perfect complement to a program aimed at increasing sales of the goods. It is a good venue for quizzes and an indispensable means for getting instant feedback from consumers of your goods.

By working with Mobipeople, Ace Target invites you to create and promote websites with various complexity levels.

Sms-games and polls 

SMS-based games and polls are primarily targeted at young audiences. They are the perfect complement to promotional programs aimed at stimulating demand for various groups of goods, including leisure and entertainment. SMS-games, unlike Internet-services, are really mobile: they are available to a wider range of consumers over a longer period of time during the day, almost without restrictions.

A significant limitation to any sms-action is the need for generating and using unique codes on product packaging. Ace Target specialists have carefully studied the features of this technology and will offer you an optimized setup.

Integrated programs 

Integrated programs using mobile communication tools are attractive because they involve multiple channels of communication with consumers. Ace target has developed and implements comprehensive programs aimed at promoting goods and/ or companies. Here are some examples: SMS-services and In Store internet promotions, sales staff loyalty campaigns - and a complete set of large-scale special events. Using different channels of communication leads to audience development projects and enhances the impact of advertising messages through repetition of the main ideas in various forms.